Using the internet or digital means to get your marketing message out.
It is totally dependent on your specification. Everything we do is totally customised to your specification (we offer advice and recommendations to help define your requirements).
Like designing your own home, the budget is derived from your wants and needs.
We need to get a good understanding of your business. We work with to you help you define what you want from your website and online marketing then define and implement a series of activities (see our range of internet marketing services) to achieve that goal.
You need to help us understand your business, your goals and objectives, your sales targets, your products/services, your USPs to help us help you. We help you to utilise the web to your advantage.
Yes and no. We can help you get better rankings on Google and other search engines, but we help you see a bigger picture beyond ‘search’. The online marketing is constantly changing and we help you keep up with that and maximise your profile on the web via Google and lots of other channels.
We can help you with Facebook and Twitter and other social networking tools too, but we need to develop the correct Facebook and social networking strategy with you. How we/you approach it is entirely dependent on your business, product services, prospects and customers.
Facebook is not the ‘big answer’ but it is an important tool to consider using properly.
You probably don’t have the skills to build a ‘proper’ website. You could probably build your own house extension, but it would probably be a bit rough and incomplete.
You could probably defend yourself in a court of law, but you probably don’t understand the fine details very well. Building a website, getting it noticed and convincing people to make sales enquiries is a lot more than just a few pages of words and pictures stuck together in a wee web editor.
The moral: Use skilled professionals to do the right job.
IT skills have (generally speaking) been associated with hardware, networking and the mechanics of computers. Whilst we do use computers to design websites etc, the skills we use are as follows:
We also build websites for mobile devices but your mobile phone sales person probably doesn’t.
We have continued to grow steadily since we started in 1997. We are financially stable, have a good credit rating and have good long term relationships with our clients. We hope our track record gives you the confidence that we are trustworthy, competent, capable, resilient and professional.
Many people use visual appearance to decide if a website is ‘good’. Unlike paper publishing where visuals are everything, the web requires functionality and usability an other parameters to be considered.
A good website has the following characteristics:
Oh and it has to look nice too…but what looks ‘good’ is a matter of opinion.
Even if you don’t sell online you can generate sales enquiries online no matter what you sell. We can help you prepare a strategy for you online to help you achieve your objectives.
Many graphic designers treat a website like a brochure and use lots of nice visual trickery which may be impressive to look at. However, as the web has matured and grown the skills required (technical programming usability, online marketing) have also grown and traditional design agencies often don’t have the correct skills mix.
I would like to thank the guys at Toltech, from setting up and designing my website, right through to the continuous development of the site, the service and advice has been fantastic.
They are always available and willing to help and the knowledge of the Internet Marketing market is second to none.