Internet Marketing FAQ

What is Internet/Digital Marketing?

Using the internet or digital means to get your marketing message out.

How much does it cost?

It is totally dependent on your specification. Everything we do is totally customised to your specification (we offer advice and recommendations to help define your requirements).

Like designing your own home, the budget is derived from your wants and needs.

How do you work with your clients in providing Internet and Digital Marketing?

We need to get a good understanding of your business. We work with to you help you define what you want from your website and online marketing then define and implement a series of activities (see our range of internet marketing services) to achieve that goal.

What do you have to do as a client?

You need to help us understand your business, your goals and objectives, your sales targets, your products/services, your USPs to help us help you. We help you to utilise the web to your advantage.

Can you get us to the top of Google?

Yes and no. We can help you get better rankings on Google and other search engines, but we help you see a bigger picture beyond ‘search’. The online marketing is constantly changing and we help you keep up with that and maximise your profile on the web via Google and lots of other channels.

Can you manage Facebook for me?

We can help you with Facebook and Twitter and other social networking tools too, but we need to develop the correct Facebook and social networking strategy with you. How we/you approach it is entirely dependent on your business, product services, prospects and customers.
Facebook is not the ‘big answer’ but it is an important tool to consider using properly.

Why can’t I make my own website ?

You probably don’t have the skills to build a ‘proper’ website. You could probably build your own house extension, but it would probably be a bit rough and incomplete.

You could probably defend yourself in a court of law, but you probably don’t understand the fine details very well. Building a website, getting it noticed and convincing people to make sales enquiries is a lot more than just a few pages of words and pictures stuck together in a wee web editor.

The moral: Use skilled professionals to do the right job.

My IT guys say that they can build me a website. Why should I use you?

IT skills have (generally speaking) been associated with hardware, networking and the mechanics of computers. Whilst we do use computers to design websites etc, the skills we use are as follows:

• Visual/Graphic Design and usability.
• Software Programming.
• Classical Marketing.
• Marketing on the internet.

We also build websites for mobile devices but your mobile phone sales person probably doesn’t.

I have had bad experiences with other web firms. How do I know Toltech will be better?

We have continued to grow steadily since we started in 1997. We are financially stable, have a good credit rating and have good long term relationships with our clients. We hope our track record gives you the confidence that we are trustworthy, competent, capable, resilient and professional.

What makes a good website?

Many people use visual appearance to decide if a website is ‘good’. Unlike paper publishing where visuals are everything, the web requires functionality and usability an other parameters to be considered.

A good website has the following characteristics:

• Simple to use by all users.
• Easy to navigate.
• Allows users to do what they need quickly and easily.
• Conveys your information to your audience.
• Be persuasive in selling or achieving whichever aim.
• Be compliant with standards, guidelines and codes of practice (yes there are rules!).
• Be up to date and fresh.
• Be managed.
• Allow your audience to engage with you.
• Be technically resilient.
• Be fit for purpose.
• Be available 24/7.
• Have good quality content.
• Have the right tone of voice.

Oh and it has to look nice too…but what looks ‘good’ is a matter of opinion.

I don’t sell products online. How can you help me?

Even if you don’t sell online you can generate sales enquiries online no matter what you sell. We can help you prepare a strategy for you online to help you achieve your objectives.

Our graphic designers say they can build my website. Why do I need an Internet Marketing specialist/web developer

Many graphic designers treat a website like a brochure and use lots of nice visual trickery which may be impressive to look at. However, as the web has matured and grown the skills required (technical programming usability, online marketing) have also grown and traditional design agencies often don’t have the correct skills mix.