Internet Marketing for Business

Elements of Search Engine Marketing

Internet Marketing should be considered THE most important tool in your marketing mix. With the adoption of the web expanding faster than any other medium, it’s prudent to position your business online in a way that will maximise your exposure. It’s important to recognise you should be using Internet Marketing as a major part of your marketing strategy – not as a ‘should also have’ afterthought.

Our Internet Marketing Services have been developed to give you a ‘joined up’ approach to your online activities. These can be implemented as part of an overall online marketing plan but you can also pick and choose individual services if that suits your business more. It’s about your business, your objectives, your audience and your business growth.

Search Engine Marketing SEM

Using and managing search engines to gain new traffic and clients to your website is an area very often surrounded by mystique. We prefer to keep the client well informed and have transparent explanations on how these services work. Therefore we can help you demystify this.

Search Engine Optimisation
The process of optimising your site to perform better in the search engines.

Keyword Research
What are people actually searching for in relation to your products/services. We can tell you and adjust your site accordingly to capture this traffic.

Usability Optimisation
A good usable website to help your audience buy/enquire is critical.

Copy Writing for the Web
Using professional copywriters will help convey your message more clearly and completely.

Paid Advertising/PPC (Pay Per Click)

Paying for advertising on the web.

Pay Per Click Advertising
A method of paying for adverts based on the click/visits to your site from areas we select that give you the most targeted traffic.

Pay Per Click Management PPC
Operating an efficient and effective PPC can be very profitable if done by experts. We have managed many clients campaigns to get them outstanding results and savings.

Online Advertising
There are a lot more advertising opportunities on the web. We help you evaluate this.

Digital Marketing

Other elements of Internet Marketing not necessarily directly related to your website.

Holistic Overview and Strategic Planning
A planned strategy for your online activities is crucial.

Link Building
Links to your website helps drive traffic but also helps your search engine ranking.

Blogging
Powerful facility to convey your messages to your audience in a more informal manner.

Article Marketing
Writing impartial articles for publication on other site helps build links and credibility.

Email Marketing
Extremely powerful method of keeping contact with/cross selling your existing clients.

Social Networking
Facebook, Twitter, YouTube and others have some applications for some businesses.

Text and SMS Marketing
Using mobile devices is growing rapidly and offers fast, cheap communications with your clients.

Analysis and Reporting

The Internet is extremely measurable. This information is a powerful resource for your business.

Free Internet Marketing Health Check
Get a free Health check on your Internet Marketing Strategy/website.

Website Traffic Analytics
We measure and analyse, helping you understand your audience/traffic behaviour.

Competitor Analysis
We help you analyse your competitors and help you develop a competitive advantage.

Guest/Expert Speakers
We are experienced presenters. We can present to your business group, society or organisation on Internet Marketing, Social Networking, SEO, PPC, Digital Marketing or any other internet related subject.