Website Traffic Analysis

Website Traffic Analytics

Website Traffic Analytics are a powerful way to measure a great number of your website’s key performance indicators (KPIs).

• See how you customers moved around your website.
• See how they found your site e.g. via a search engine, link from another site.
• See which sites are sending traffic to your website e.g. sites you advertise on, and see if you are getting a return on your investment.
• See which products and services are the most/least popular from your site visitors’ point of view.

Build a picture of your website traffic

With our powerful Analytics package you can measure hundreds of parameters and build a picture of the traffic on your website.

These statistics will help you uncover particular strengths and weaknesses of your online presence, thus helping you to make important decisions concerning your future internet strategy.

What can be measured with website Analytics?

Some of the parameters which are measured are:

Number of visitors

Gives you direct feedback of your website’s visitor numbers and also enables you to evaluate the success of any internet marketing related activities such as newsletters or advertising campaigns.

Search Phrases

Which phrases people searched for and were sent to your site from a search engine.

Referring Sites

Which other websites referred/sent visitors to your own site and how many. If you registered with paid directories or similar sites, this is an easy way to evaluate how much you get back for your investment. It also is a great way to find related websites to place targeted advertising, etc.

Origin of visitors by country

This is very important. Many people see the number of visitors to their website as the single most important number. However, if you have a lot of traffic from the USA and you are not selling to them then the visitor numbers start to seem irrelevant.

It is better to have a more targeted audience who are interested in your product or services and who are willing to enquire or buy.

If you identify a growing number of visitors and enquiries from Germany it is possibly time to consider a German area on your website.

Which pages were visited and for how long

Visitors want quality information and they usually want it quickly. The reporting from our website statistics shows you exactly how visitors navigate your site. Which pages you think are most important and which pages the visitors go to can very often be different.

How many downloads were made

An easy way to measure the success of the online services you provide by monitoring any documents you have available for download e.g. printable brochures, vouchers, newsletters, account application forms.

Other Information

Other information provided includes goal conversions (e.g. enquiry forms submitted, products bought in online shop tracking and many others).

Mobile Phone Visitors/Smart Phone Users

You can see how many people access your site using mobile phones/smart phones, iPads, then decide if you need to cater for them with a mobile website.

What to do next

If you need help with interpreting or measuring your website traffic contact us to install or review your website Traffic Analytics.