Article Marketing

Benefits of Article Marketing

Rather than taking a hard sell approach on your website you can often entice people to your site by offering ‘free’ help and assistance on your industry or uses and applications of your products.

DIY example

Many DIY sites want to sell power tools, equipment and home improvement products. They add value to their products by offering tips and advice on DIY and subtly suggesting a product to use to achieve a certain result.

Perhaps you need some advice on plastering. You search for DIY tips and find a DIY site offering tips on how to achieve a flat surface on a ceiling.

They suggest a certain type of plastering trowel in the process and provide a link for you to but the product which gives you an ideal solutions to your problem.

Mortgage Example

A mortgage consultant can publish some general guidelines on high street lenders and the deals they are offering. When the audience read the article (either on your own site or a third party site) you have the opportunity to invite them to proceed further and contact you as the expert in the field.

Giving this information to your prospects/customers greatly enhances your site value, usability and service offering and also contributes to your sites visibility on the search engines via link heat.

Once your articles are prepared you can publish them on article sites where the content can be syndicated for publication on other sites. This is a great way to publish your own original content and gain some incoming links too.

Used in combination with news, site updates, blogs and other social marketing, you can build a good solid marketing presence online and subtly use the internet as a tool to help grow you business online.