Email Newsletter Marketing

Benefits of Email Newsletter Marketing

Email Newsletters are a great way of keeping in contact with your existing customers, keeping them informed and keeping your name in front of them… if executed properly. On the surface it seems very straightforward, however it requires to be carried out properly.

Links embedded within each email newsletter allows you to direct recipients to the correct page on your website and record ‘clickthroughs’ for each recipient. You can analyse the data from your campaign to get your sales people to focus on the most interested parties first. If you send a newsletter with four short stories or products featured on the email newsletter – this allows you try out future products to your audience.

You can monitor the reaction and see if there is any overwhelming interest in a specific product. If so, you can follow up on that with a new email featuring only that product with more detail. Email marketing is usually over and done within 48 hours. You can monitor very quickly via a live server once the interest is waning.

Unlike traditional mailshots where after a week the company sending them will say “I’ll give it more time before following up” – with email it is pretty instant.

See some of the reasons why you should employ a professional to carry out your email marketing for you or at least give you some guidance and training.

What to do next?

To keep within the law and have smooth running campaigns we can help you achieve this either by providing this service for you or by provision of training for your organisation to do it.

To see a sample newsletter or to discuss the above in detail, call Grahame on 0843 289 2108. We know on a spend per spend compared to traditional mailshots we can help clients sending 5000 brochures at the cost of probably £7000 to £10,000 for one mailshot. We could do 10 email newsletters in a year for the same money – with better results, tracking and feedback.