Holistic Overview and Strategic Planning

Why prepare a strategy?

This method of planning describes a holistic, broad and multi-angled approach to online marketing and the creation of an online marketing mix which considers your specific business goals.

Internet Marketing (like any other form of marketing) requires careful planning and analysis to ensure that you get what you want from their campaign.

Instead of singling out one element e.g. Search Engine Optimisation to enhance a website’s performance, holistic strategic planning for marketing on the internet looks at all available elements to create an efficient, sustainable online marketing mix that best fits your business objectives. We also help to ensure that your offline and online marketing activities complement each other.

More than a website

Putting together a website is no longer sufficient. There are more websites on the internet than there are people in the world (which happens to be around 6.8 billion).

We work with a client to establish what their sales and marketing plan is. We need to understand their aims, objectives and targets are, understand the business generally and work with them to come up with a strategy for using the internet to achieve these aims.