Online Advertising is much more subtle than offline. Make sure you get the right advice.
Online Advertising has really come of age now due to the increasing adoption of the internet combined with the Global Recession.
In traditional offline advertising a high traffic publication (e.g. newspaper or magazine) would offer time based advertising on the basis of ‘audited’ circulation figures and little more.
They offer general readership or circulation figures as a broad measurement but they don’t offer any specific details on the performance of your advert.
This makes it hard to measure your Return on Investment (ROI) and leaves you to measure all the enquiries you have had as a result of the ad. You are only as good as your staff’s abilities to measure this, compile the information and analyse it. A time consuming and laborious task at best.
Online Advertising offers a much more controllable and measurable capability where you can really investigate if your ad is delivering a return on your investment. With the quantity and quality of information we can now provide, we can analyse and appraise your online marketing strategy to see what is and isn’t working in delivering traffic to your website.
With such an in-depth range, possibilities and the sheer number of websites with high traffic, your business can really benefit from our advice on Internet Advertising online. We can help you navigate the array of options and possibilities and help you identify the most effective and efficient online advertising options for your business.