Search Engine Marketing is an ongoing activity. Speak to us to get the right advice for your long term business objectives.
Search Engine Marketing should be an important part of your online strategy. Like most marketing and internet related business tasks it requires knowledge and skill and is best handled by professionals who understand the key issues involved.
Search Engine Marketing generally includes the following services:
Researching which search terms are actually used in relation to your business function/services/activities and not terms that are assumed.
Ensuring that your website is prepared properly for the search engines. Too many business sites are not set up correctly and can actually work against them getting more traffic if their webmaster has stuffed the site with terms and keywords it shouldn’t have.
Conveying all your messages to your clients/prospects on the web to ensure that they engage with you, hire you or buy from you.
When approaching optimising a website, it is important to understand the rules that Google and other search engines have set for their criteria. As an optimisation company we try to adhere to these rules as strictly as possible to try and achieve best results for our clients. The implementation of many activities will determine the ranking your website achieves on the major search engines and WILL NOT be determined by keywords alone.