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Search Engine Optimisation (SEO) Glasgow

Search Engine Optimisation forms a part of your Internet Marketing campaign. There are many effective strategies Toltech can employ to increase your website’s traffic via higher rankings in Search Engine Ranking Pages (SERPS).

By creating a high quality site that performs well to W3C Standards, that contains keyword rich, informative content, fine tuning incoming, outgoing and internal links, we can ensure that your website is optimised for the major search engines.

Getting high rankings on the search engines is an important part of your online strategy, but it is also one of the most misunderstood elements.

What is Search Engine Optimisation
There is no one task that constitutes Search Engine Optimisation. There is no magic answer and there are definitely no guarantees.

The Major Search Engines
The major search engines (Google, BING, Yahoo, AOL, Ask) handle 99% of all search queries carried out on the web. Of these, Google handles the most by a long way.

In deciding where your site appears on a specific search query, Google measure hundreds of parameters. A common misconception is that an SEO Company can magically make a few modifications to your website and get your site to No1 in Google.

Some things which determine your search rankings
Search engine optimisation consists of many tasks, some of which are modifications to your website but many which are not. For example, having a domain name which is descriptive of what you do (i.e. a keyword for the purposes of this discussion) has a significant effect on these rankings as does the age of the domain (when it was first registered).

SEO – A means to an end
SEO is merely a means to an end. It is only a stepping stone to getting improved traffic to your website, generating more enquiries and therefore more sales – that is it. Straightforward business and marketing rules apply here.

There are many ways of getting traffic to your site and SEO is a powerful one, but it is important not to lose track of your ultimate goal - to generate enquiries and sales.

Normal Business rules apply
Amidst the hype, businesses have forgotten that this is the objective and have become obsessed by reaching a high ranking on search engines. Many unscrupulous ‘SEO Experts’ create the hype on this and businesses can get trapped into believing that they have done some magic trick.

High rankings for the wrong phrases is pointless
There is little point in getting high rankings on a search term which no one uses while searching for your product or services. Our keyword research services help you identify the phrases which could deliver the right quantity and quality of traffic.