Usability is critical in making sure your audience can use your site, understand what you are telling them and then engage with you.
Usability (ease of use) is a critical part of a successful site. It is very subtle but thousands of websites fail terribly in usability.
Site owners are very guilty of putting their design whims and preferences over usability to the expense of their customer.
Instead of using visual gimmickry or complex site features which confuse and bewilder your audience, it is much better focusing on making it easy for the audience to find what they need and contact you to buy or enquire.
The process of usability optimisation is a very subtle but important one, particularly for the web. It can make the difference between a site being a success or a failure.
Virtually everyone has a view on the visual appearance of a website. Often these subjective views are no more than petty whims but they can be at the cost of usability of a website.
At Toltech we have always given high priority to usability of our websites. Our co-founders have backgrounds in Printing/Publishing and Engineering Design which is an ideal combination for web design usability.
Just a note of thanks for the excellent subscriptions management system you have created for us.
I saw this working at first hand this morning and was most impressed by its speed and accuracy.
Your input to this project has been fantastic and I thank you all for your hard work and effort.