SEO (Search Engine Optimisation) is an important factor for all websites, however it can be overstated. We don’t believe you should obsess about SEO. No one knows the rules except Google. it is a constantly moving target and no one can guarantee any search rankings (no matter what SEO companies tell you)
It is indeed a very dangerous business strategy to rely solely on Google and other search engines
Attempting to get good rankings on Google is important but it should only a part of a bigger picture and a more sustainable online marketing strategy. There are no shortcuts or quick answers in SEO. A major factor in SEO consists of writing good quality engaging relevant content, adding value to your audience and keeping your site up to date.