Social Media is flavour of the month. Whilst Social Media can be powerful for some applications it is most definitely not the holy grail of marketing on the internet. The use of Social Media (like any other business tool) is dependent on many factors in your business including:
- your business, products and services
- your online strategy and objectives
- your skills
- your staffing and time resources available
- your audience (business to business, business to consumer)
If you have a properly prepared social media strategy and the tools and techniques fit your business then use them but if they don’t then do something that will give you a better return on your investment. The question is do they fit, add value and help grow your business?