Telemarketing sits in the middle of traditional marketing techniques and online. We see it as an important bridge in all that we do for our clients. Many businesses think that they can buy an email list and send out to them which is not the case. Even if you do manage it the response is usually so low it’s a waste of time and money.
If you are a business to business company what we do is:
- Identify your target market
- Gather/acquire the data/database you need
- Call the database and find out the correct person for your business
- Get permission from them for you to send email marketing message
- Send them regular information about your products and services
This approach helps to build your business fast, gets you more clients and allows you to market to a handpicked audience who need or use your products or services.