Online Marketing / Internet Marketing / Digital Marketing

Your Online Marketing Strategy will decide over success or failure of your website as a serious business tool.

Internet Marketing is simply the overall plan for using the Internet as a tool to help you grow your business. It includes search engine optimisation (SEO) but goes way beyond that in scope.

The premise is simple.
The internet is a hugh resource which you can embrace it and use as a tool for the benefit of your business. It's not a quick fix or a magic wand or a substitute for any other marketing or business processing activities but it does represent a vast and powerful resource which you can gain from.

This hardest part is deciding who to speak to. SEO companies extol the virtues of 'optimising' your website but without a strategy and plan of activities with business goals, objectives, outcomes and feedback this can often result in an inefficient race to wards a false goal - No 1 in Google rankings.

This may be a good stepping stone but your ultimate goal is usually to generate sales or enquiries from your website. SEO alone rarely brings this efficiency. There are a lot of other activities/techniques which can used as part of an overall strategy fro using the internet.

Online Marketing is much more than just improving your website's Search Engine Results Positions (SERP). It involves every activity which helps to promote your services or products online. That's why it is so important to develop a integrated strategy right from the start, and plan the use of every element carefully to achieve maximum impact .

Use the professionals at Toltech to make sure you receive the best advice and the results you expect. From the very first contact with our clients, we guarantee a personal, friendly and thorough internet marketing service. We know what we are talking about, and we can prove it!

What is Internet Marketing?

Internet Marketing is much more than Search Engine Optimnisation (SEO) and include the services/activities listed below

Its all about using the internet to grow your business and generating sales and enquiries online. All of the activities, tools and techniques are purely focussed on the goal not a diversion of search engine rankings which are a moving target.

It's Business issue not a technical or search engine issue:

1. Set your targets and objectives
2. Define a strategy to get you there
3. Implement the activities and tactics
4. Monitor the feedback and react accordingly

Internet Marketing Services/Activities

• Strategic Internet Marketing planning
• Online Strategies
• Search Engine Optimisation/Optimization (SEO)
• Content Optimisation
• Site Traffic Analysis /Reporting
• Blogs/Twitter
• Copy writing for web
• Link Building
• Pay per click Marketing/Management (PPC)
• email Marketing
• Online PR
• Reputation Management
• Directory Submissions
• Article Marketing
• Social Networking
• SMS/Text Marketing
• Website Usability Analysis
• Conversion planning and tracking
• Competition Research
• Inclusion of video, audio and animation
• Viral Marketing
• Proximity Marketing