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Search Engine Marketing is an important part of every Internet Marketing Strategy.

Toltech Internet Solutions Ltd is a Specialist Search Engine Marketing Company near Glasgow / Scotland. We provide a variety of Online Marketing Services for small and medium sized enterprises in the Glasgow area.

Search Engine Marketing is a form of Online Marketing / Internet Marketing that refers to all activities which are aimed at improving the quantity and quality of site traffic referred by search engines. The three main parts of Search Engine Marketing (SEM) are generic Search Engine Optimisation (SEO), Paid Inlcusion, and Paid Placement (Pay per Click - PPC) in various Search Engines.

Search Engine Optimisation

Search Engine Optimisiation seeks to improve the ranking positions of a website for certain key phrases which are commonly used in internet searches by potential clients. Because the majority of user scan the first 3 pages of results only, it is of great importancy to rank high for topical and useful key words and phrases.

It is of no value to be Number 1 for a key word nobody searches for!

Improving the ranking positions can be achieved by modifying a number of website elements, such as certain Meta Tags, the navigation and text content. In general it can be said that modifying these elements will result in a better website usability, better quality website content and a greater focus on the website's main topic - all to the benefit of the visitor. These improvements are rated by search engines, and usually result in better ranking positions.

Search Engine Optimisation is a long term strategy. Between 6 and 12 months are necessary to achieve stabile top rankings and increased, high quality search engine referrals.

Paid Inclusion

Paid Inclusion is a method to quickly include new or updated websites to the search engine's index, and display them among generic search results. The ranking is based on relevancy, and not guaranteed. Search Engine companies such as Yahoo (Site Submit Pro) charge an annual fee to include websites guaranteed within a short amount of time, usually 1-2 days. Paid Inclusion is often used for time-sensitive websites which require frequent updates, or to keep the search engine index of a high standart and free of spamming websites.

Paid Placement

Paid Placements in Search Engines are very similar to Paid Inclusion, the difference being some form of preditability, on which ranking position the website (-advertisment) will show up. Most popular example of Paid Placement is Google's AdWord System.

To make Search Engine Marketing an efficient part of your overall marketing strategy it is necessary to plan and syncronise all activities carefully. Toltech Internet Solutions Ltd is specialised in developing and implementing efficient Search Engine Marketing Strategies for companies not only in the Glasgow area, but throughout Scotland!

To plan your Search Engine Marketing Strategy, speak to Grahame or Brian on O1475 716726 now! back to internet marketing