Search Engine Marketing is an important part of every Internet Marketing Strategy.

Toltech Internet Solutions Ltd is a Specialist Search Engine Marketing Company near Glasgow / Scotland. We provide a variety of Online Marketing Services for small and medium sized enterprises in the Glasgow area.

Search Engine Marketing

Search Engine Marketing is a form of Online Marketing / Internet Marketing that refers to all activities which are aimed at improving the quantity and quality of site traffic referred by search engines. The three main parts of Search Engine Marketing (SEM) are generic Search Engine Optimisation (SEO), Paid Inclusion, and Paid Placement (Pay per Click - PPC) in various Search Engines.

Search Engine Optimisation

Search Engine Optimisiation seeks to improve the ranking positions of a website for certain key phrases which are commonly used in internet searches by potential clients. Because the majority of users scan the first 3 pages of results only, it is of great importance to rank high for topical and useful key words and phrases.

It is of no value to be Number 1 for a key word nobody searches for!

Search Engine Optimisation is a long term strategy. Between 6 and 12 months are necessary to achieve stabile top rankings and increased, high quality search engine referrals.

Paid Inclusion on Yahoo!

Search Engine companies such as Yahoo (Site Submit Pro) charge an annual fee to include websites guaranteed within a short amount of time, usually 1-2 days. Paid Inclusion is often used for time-sensitive websites which require frequent updates, or to keep the search engine index of a high standart and free of spamming websites.

Pay per click (PPC)

The most popular example of Paid Placement is Google's AdWord System.

To make Search Engine Marketing an efficient part of your overall marketing strategy it is necessary to plan and synchronise all activities carefully.

Toltech Internet is specialised in developing and implementing efficient Search Engine Marketing Strategies for companies not only in the Glasgow area, but throughout Scotland and beyond.

To plan your Search Engine Marketing Strategy, call us on 01475 716726 now!
back to internet marketing