Search Engine Optimisation (SEO)

Higher Search Rankings helps generate new business

Search Engine Optimisation is a powerful way of driving high quality traffic to a your website. Increased number and quality of traffic usually means more enquiries, more sales, more turnover and profit.

Search Engine Optimisation aims to bring together what should belong together: your products and services, and people who search for exactly that.

By placing your website as high as possible in the Search Engine Results Positions (SERPs) for key words or key phrases your potential clients actually search for (yes, we can find that out!), and creating a "tempting" website description, we refer interested customers to your website and encourage to buy or book.

The main elements of our optimisation works include:

1. Analysis of existing website and market
2. Competitor research
3. Preparation of suggestions for client, develop and syncronise Internet Marketing Strategy
4. Research of popularity of chosen key words and phrases
5. Website Code Optimisation including all important Meta Tags, Alt Tags etc.
6. Submission to all major Search Engines and Directories
7. Development and Implementation of Link Building Strategy (incoming links / outgoing links)
8. Improve/Simplify Navigation and internal link structure
9. Improvement of quality/quantity of topical website content
10. Enhance user experience thru New Media/Multimedia/Web 2.0 or interactive Elements
11. Validation of HTML Code, Spellchecking etc
12. Statistical Monitoring
13. Viral Marketing, Create Brand Noise, PR-Buzz

Is your business new to SEO?

Perhaps you are new to Internet Marketing or you are only interested what your Search Engine Ranking Positions are at the moment, or how they will develop over the next month, then our Search Engine Monitoring Services might be right for you.

Is your business already familiar with SEO?

You are familiar with the internet as a business tool, and you really want to make the best of the web and squeeze every business opportunity? Our Full Optimisation and Monitoring Services are a great choice to achieve exactly that. Following a thorough analysis of your online business situation, targets, time scales and strategies, target market etc Toltech will prepare a detailed search engine optimisation plan and syncronise it with your internet marketing and offline marketing strategy.

Ethical Modification of the client's website code, manual submission to all major search engines such as Google, MSN, Yahoo, Ask and AOL and registration with important directories such as Yahoo, Yell, Applegate etc are the next steps in the process.

We can also develop and implement a link building strategy, email campaigns or additional online advertising and a range of other services to support the success of the optimisation efforts.




back to internet marketing