The ability to be able to track any business that possibly came through a tweet, Facebook comment, etc, will be attractive to businesses who measure all traffic. Hopefully it will give us real facts rather than some of the hype that can sometimes allude to business coming from one direction when in fact it is unproven.
Company directors will now be able to measure whether their spend in this arena will be justified or not. We certainly come across many businesses who benefit from social media but we also see many who don’t and this is the beauty of this new service. For any business unsure about Google Analytics and need to know more.