20 Tips for Planning an Online Marketing Strategy
Preparing a strategy is critical for an online marketing campaign. It’s an old cliche, but that’s why it is still in use: it is true and ever relevant. Fail to Plan = Plan to Fail Before you get bogged down in minutiae of a campaign, make sure you plan things to ensure you stand a chance of success. We have listed 20 tips to help you plan an online marketing strategy: 10 things to do and 10 things not to do when it comes to digital marketing.Prepare to Plan
Your business plan and customer data will get the ball rolling, and using an experienced digital marketing company like Toltech will help you stay on track.
What You Can Do
- Make sure you have your business/development plan already prepared.
- Make sure you take a business approach to the web: it is not an IT issue.
- Know what you want. Start with measurable objectives for what you want from your online presence.
- Get familiar with what a web strategy can do for you – it’s not just about a website and Google searches.
- Understand what your customers want from your website and communications.
- Make sure you know all your customers’ details, buying behaviour, etc.
- Appreciate that the web is a tool just like any other business tool. If used incorrectly, it produces unwanted outcomes.
- Use a professional internet marketing company like Toltech. You use a proper lawyer and a proper electrician; why would you use an amateur for your online strategy or website? Knowledge is king.
- Make sure you consider trends such as smartphone use. People don’t only use laptops or desktop computers to access the web.
- Think about the future. However you view or feel about the web, it is only going to become more important for all businesses.
The Web is a Tool
You don't need to know HTML to start your online marketing. You need to strategise and think of various aspects of internet marketing to get you noticed. And Toltech can help.
But Don’t
- Get caught up in technology. It’s a business approach and not a technological one.
- Assume that ‘having a website’ is all that’s required.
- Assume that because you have a website, everyone will find you on Google.
- Assume that Facebook, Twitter and other social media platforms are the instant answer to your marketing needs.
- Assume that your business doesn’t need the web.
- Think that having paid ads on Google is the route to riches.
- Let the office junior run your website. This is a matter for management.
- Judge websites by how they look. Visuals are important but, like an iceberg, most of the important bits are unseen.
- Think online marketing doesn’t apply to your business.
- Sit back and wait for your competitors to leave you standing.
