
Human + AI. The whole is greater than the sum of the parts
Hi Everyone, With all the scare stories in the press, one million NEETs, a forgotten generation, plus the added scare stories of AI taking over

Hi Everyone, With all the scare stories in the press, one million NEETs, a forgotten generation, plus the added scare stories of AI taking over

Hi everyone, I was asked a question recently by a curious businessman who thought the only way to get traffic to a website was through

Excuse me for starting off with a little bit of a ramble today. I was talking to a client this week and we got onto

Wednesday at 7:30pm is my favourite time of the week. It’s when I go to Greenock Writers’ Club for my weekly fix. We’re a diverse

A couple of weeks ago I had the privilege of standing in front of 150 writers at our three-day conference at the Glasgow Westerwood Hotel,

Happy Friday everyone, After nearly 30 years running a web business, I thought it might be worth telling you about the most boring part of

A client messaged me today and said, “This AI thing is worrying. I hate it.” Fair enough. Each to their own. But as someone who

Look at the two images on this post. One is the Mona Lisa. The other… let’s just say it’s someone’s enthusiastic attempt. Both are “portraits”.

At Toltech we use specialist software that that allows us to analyse any website including yours and your competitors’. It tells us: What’s working on

It’s the start of a new year and, as always, we’re working hard for our clients to develop marketing strategies for 2026 to help businesses grow online.

As we edge closer to Christmas, the inbox is getting quieter and the phone calls are slowing down. Shutdown mode seems to kick in earlier

Had enough of being a web developer? You’re not alone. We’ve just picked up another case where a small developer built a few sites, managed

It’s true, ChatGPT has taken another step into Google’s territory by releasing its own browser. I’ve just tried it, and I’m genuinely impressed. Unlike the

OpenAI has started testing sponsored recommendations inside ChatGPT, and it’s set to reshape how brands connect with high-intent customers. Imagine your business being recommended right

For over two decades, businesses have fought for visibility on Google. From the early days of keyword stuffing to today’s sophisticated SEO strategies, the rules

After more than 30 years of staring at screens, it’s finally caught up with me. Over the last year, I’ve had to visit the hospital

I wanted to share a quick update on something I think every business owner should be aware of: the rapid adoption of AI as a

Remember this, “Écoutez et répétez.” Back in the late 70s (on the days that I attended school), once a week, we were sent to the

One thing that’s always puzzled me is how so many smart business people miss the biggest opportunity to grow their business, by not investing properly

Every time some new technology comes along, the drums of fear start beating. Back in the 70s and 80s, we were told: • Digital watches