How do you get traffic to your website without it coming from Google?

Hi everyone,

I was asked a question recently by a curious businessman who thought the only way to get traffic to a website was through Google.

His question was:

How do you get traffic to your website without it coming from Google?

It’s a simple question, but an important one.

Google traffic is great. We all want it. But you have to go beyond relying on how Google serves you to the world.

If your whole website strategy is based on waiting to be found, you may be missing the people you actually want to reach.

That’s why we help clients drive traffic in other ways:

Send interesting newsletters.

Post articles on LinkedIn.

Share softer messages on social media.

Add QR codes to posters, products, vehicles and business cards.

Use networking events, email signatures and customer referrals.

There are so many ways to raise your profile and bring people back to your website.

Your website should be the place where clients and prospects get the full experience of who you are, what you do and why you matter.

But clients and prospects still need to be taken there.

So please, don’t just wait for Google. It’s better if you have a plan.

We help our clients target their market and bring the right people back to their website.

If you want your website to be busier with better traffic and want more enquiries but are unsure how to achieve this, talk to Toltech.

Google Traffic
Picture of Grahame Anderson
Grahame Anderson
Grahame Anderson is the Sales and Commercial Director at Toltech, a company he co-founded in 1997 with Brian Johnstone. As a qualified printer with a passion for marketing, he is known for his spontaneous creativity. Grahame has a deep appreciation for logos, fonts, slogans, and advertising, and can recall brands, taglines, and ads from the 1970s to the present day. He is the author of three published books and currently serves as the President of The Scottish Association of Writers
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