Can you really get me more customers?
This is the question we are asked most often by our potential clients. The simple answer to this is yes. If we can define who your target market is, we can and will pursue that audience for you. We will also help you sort your databases, analyse your web traffic and identify how your clients come to you, whether it’s through a Google search, social media, email, etc., and help you sort and segment your data to get the best results from it.
Very often we come across a business that has a website with 60,000 annual visitors who bring a 2% to 4% conversion into bookings. The client will tell us they need another 60,000 visitors to achieve the bookings they really need.
They usually don’t believe us when we say making the site’s content more persuasive can achieve the results they want, without doubling the traffic.
It is also imperative to know that having a strategy to drive the right web traffic to your site is not a short-term fix where achieving the correct traffic levels means you can relax. The internet and threats from it change so rapidly on a daily basis that you need to have an experienced company like Toltech Digital to help you long-term, and keep you going with a clear annual strategy.
We see restaurants and hotels investing £50k-£150k, or more, on refurbishing their premises, and when we ask them how they are going to market their shiny new venue they say, ‘we have £2k for a new website’. We have to get them onside by explaining about planning and budgeting for a long-term partnership.
By the time we get to the second or third year of working with our clients, the online business strategy we develop is like a well-oiled clock. Everyone knows their position and the clients are providing information, growing the database, sending communications and adding new content so new and repeat business is continuously growing.
So yes, Toltech can get you more customers. Speak to us to find out more.
