Ecommerce Case Study – McCaskie’s Butchers

Website & Digital Marketing

Overview

McCaskie’s Butchers is a traditional small family business specialising in quality meat and meat products based in Wemyss Bay, Inverclyde and serving the whole UK.

Established in 1935 as a family business serving local villages, McCaskie’s has grown to become one of Scotland’s most reputable butchers. Over the years owner and butcher Nigel Ovens has grown the reputation of the business by sourcing the finest beef, lamb, pork and chicken and produced products which have won numerous awards including haggis and black pudding. McCaskie’s is now Scotland’s most awarded butcher.

Today McCaskie’s remains a family business run by Nigel, his wife Helen and mother Elizabeth.

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Our Approach

McCaskie’s is a highly successful bricks and mortar business but needed to grow their online business and approached Toltech for help in how to achieve this.

Toltech were tasked with creating a more user friendly website for online ordering, creating systems for quick and easy product updates and training McCaskie’s staff to update the website.

Working closely with McCaskie’s we developed a more streamlined website with products up front together with an integrated online ordering system. This was supplemented with ongoing email marketing campaigns, social media campaigns and raising McCaskie’s business profile on Google.

Services Provided

Web Design
Responsive Web Design
eCommerce design
Website Maintenance
Digital Marketing
Email marketing
Facebook Advertising
Search Engine Optimisation (SEO)
Data Management
Website Hosting
Staff Training

 

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Outcomes

Since Toltech started this project we have seen various improvements in website layout, content, navigation and usability especially for online ordering. Targeted email marketing and SEO has led to continued growth of online sales and visibility for McCaskie’s.

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