Mussel Inn

Website & Digital Marketing

Overview

Mussel Inn is an award-winning seafood restaurant in Edinburgh. Perfectly suited for families, lunch, dinner and celebrations it provides excellent value for money and friendly service. The menu features classic seafood dishes such as seafood chowder, king prawns, their famous kilo pots of mussels, scallops, oysters, shellfish pasta, sea bass and much more.

Established in 1998, Mussel Inn has become one of the go-to restaurants for seafood lovers attracting locals who come back again and again as well as many overseas visitors.

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Our Approach

Toltech have working with the Mussel Inn since 2004 and have help the continued success and growth of the business.

Key areas were understanding their business ethos of providing the best quality seafood sourced in Scotland and portraying it accurately on the website. As well as website design with ongoing improvements we developed an integrated online booking system and gift voucher purchase system.

Our online marketing strategy included regular website updates to reflect menu changes and seasonal dishes, email marketing campaigns to tie in with promotions, social media advertising and local listings maintenance all of which we reported on at regular intervals.

Services Provided

Web Design
Responsive Web Design
Website Maintenance, Security
Internet Marketing Strategy
Email Marketing
Facebook Advertising
Online Restaurant Booking System Development
Gift Voucher System Development
Search Engine Optimisation (SEO)
Data Management
Website Management and Hosting
Local Search Listings Management

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Outcomes

Improvements to website look, feel and usability. Since we became involved with Mussel Inn we have see website traffic as well as bookings grow year-on-year as well as increased engagement on social media, local listings and via email marketing.

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