Selling Ginger Nuts Is Easy. Selling Digital Marketing Isn’t.
Excuse me for starting off with a little bit of a ramble today. I was talking to a client this week and we got onto the subject of selling and how customers understand different products and services. It got me thinking about our own industry and the difficulties businesses face when what you’re selling isn’t […]
Same subject. Very different outcome
Look at the two images on this post. One is the Mona Lisa. The other… let’s just say it’s someone’s enthusiastic attempt. Both are “portraits”. But they are not the same thing. When you purchase anything in business, you need to understand one simple truth: Quality costs. Imagine an executive being offered a Mercedes performance […]
Have you tried OpenAI (ChatGPT)’s new browser?
It’s true, ChatGPT has taken another step into Google’s territory by releasing its own browser. I’ve just tried it, and I’m genuinely impressed. Unlike the usual browsers that give you a million links to sift through, this one delivers high-quality information in the same way ChatGPT answers questions, clear, focused, and helpful. To me, it’s […]
AI vs Google: What It Means for Your Business
For over two decades, businesses have fought for visibility on Google. From the early days of keyword stuffing to today’s sophisticated SEO strategies, the rules have always been clear: if you want traffic, you have to play by Google’s game. But the game is changing. AI tools like ChatGPT, Microsoft Copilot, and Google’s own Gemini […]
AI Search Alert for Business Owners
I wanted to share a quick update on something I think every business owner should be aware of: the rapid adoption of AI as a search tool, and the icebergs quietly floating towards businesses who don’t see them coming. Over the next 12 months, Google is expected to lose as much as 25% of its […]
It’s not Rocket Science
One thing that’s always puzzled me is how so many smart business people miss the biggest opportunity to grow their business, by not investing properly in their website and a regular plan to bring in more enquiries. It’s not rocket science. (And to be honest, I’ve never thought rocket science was that complex, put some […]
The digital world is evolving fast. 2025 is set to bring one of the biggest shifts yet.
AI is reshaping how people search and Google is set to lose up to 25% of traffic. Now is the time for established businesses to review and adapt their online presence. At Toltech, we help you stay visible and competitive using our 28 years of experience. Call us: 01475 746213
Free competitor performance report for your business
OFFER: I’m giving 5 businesses (with turnover £1m+) a free performance report of their business against their competitors. Send me your website URL + 4 competitors, and I’ll show you how you really stack up.
Being invisible online is not an option.
Hi Everyone, After delivering marketing online for 27 years we know what works and what doesn’t. To be successful you need to stand out from the crowd as being invisible is not an option. Let me ask you this. What if you knew exactly how your competitors were getting business online? What if you could […]
Who’s Beating You in Business? Let’s Find Out.
Toltech’s Competitor Assessment lets you see exactly what your competitors are doing to outrank and outperform you. Find out how to fight back.
The Vanishing Map
Toltech Digital are guiding our clients through the vanishing map of the Google search journey. Speak to us to make sure you stay visible through the changes.
Why Do Businesses Invest in Equipment but Ignore Their Marketing?
Ignore marketing and your best investments go unseen. Don’t let your new equipment sit idle — visibility drives growth. Talk to Toltech.
Look out…icebergs! The Digital Shift You Can’t Ignore
Google search volume is sinking, down nearly 10% and forecast to drop 25% by 2026. Talk to Toltech about getting your business ready to adapt.
