Human + AI. The whole is greater than the sum of the parts
Hi Everyone, With all the scare stories in the press, one million NEETs, a forgotten generation, plus the added scare stories of AI taking over the world and everyone sitting around doing nothing, it has me questioning a lot about AI and the nonsense written about it. I’ve come to the conclusion that many people […]
Marketing. It’s all about the journey
A couple of weeks ago I had the privilege of standing in front of 150 writers at our three-day conference at the Glasgow Westerwood Hotel, in my role as President of the Scottish Association of Writers. There’s something fascinating that happens every time you put a group of writers together. Give them the […]
If You’re in a Race, You Need to Know Who You’re Running Against
At Toltech we use specialist software that that allows us to analyse any website including yours and your competitors’. It tells us: What’s working on your site (and what’s not) How many keywords you’re showing up for Where you rank in Google How much traffic those keywords bring And crucially, what your competitors are doing […]
What are your Marketing Strategies for 2026?
It’s the start of a new year and, as always, we’re working hard for our clients to develop marketing strategies for 2026 to help businesses grow online.
Had Enough of Being a Web Developer?
Had enough of being a web developer? You’re not alone. We’ve just picked up another case where a small developer built a few sites, managed some hosting, then quietly exited the scene. Emails went down. Websites vanished. Clients were left in the lurch. If you’re at the point where this just isn’t for you anymore, […]
It’s not Rocket Science
One thing that’s always puzzled me is how so many smart business people miss the biggest opportunity to grow their business, by not investing properly in their website and a regular plan to bring in more enquiries. It’s not rocket science. (And to be honest, I’ve never thought rocket science was that complex, put some […]
AI Scare Stories – we’ve been here before.
Every time some new technology comes along, the drums of fear start beating. Back in the 70s and 80s, we were told: • Digital watches would ruin kids’ ability to tell the time. • Calculators would stop them learning how to count. • Personal computers would take all the jobs, there would be mass unemployment, […]
How to Increase Online Sales in 2025
We helped a local butcher grow their online sales 20x by improving their website, SEO and email marketing. Toltech show how visibility drives real growth.
Business Grants for Digital Marketing and Websites 2025
If you want to grow your online presence, business grants may available from your local council. Contact Toltech and we’ll point you in the right direction.
Critical online infrastructure—domain names, hosting, websites
For 28 years, Toltech has been managing and safeguarding the critical online infrastructure of businesses across Scotland and the UK. Talk to us about yours.
The Vanishing Map
Toltech Digital are guiding our clients through the vanishing map of the Google search journey. Speak to us to make sure you stay visible through the changes.
Why Do Businesses Invest in Equipment but Ignore Their Marketing?
Ignore marketing and your best investments go unseen. Don’t let your new equipment sit idle — visibility drives growth. Talk to Toltech.
Running websites for clients is rewarding—until it isn’t.
Is running websites for clients getting too much? If you’re ready to move on, Toltech Digital can take over, keeping your clients supported and secure.
Business Owners, It’s Time for a Digital Reality Check
Your website looks great. Your social media is active. You’re sending the odd email campaign. So why aren’t you bringing in new business?
Business success shouldn’t be a mystery — it should all be there in the numbers
Business success shouldn’t be a mystery, it should all be there in the numbers. How many visitors land on your website? How many actually engage with your site?
What if the platforms you depend on disappeared tomorrow?
This week, fear swept across America with the looming threat of TikTok being removed. For many users, TikTok is their main income stream.
Critical Role of Websites in Small Business Survival and Growth
Are Websites still critical for small businesses? Despite the trends and evolution of the web, websites are still critical facilities for all businesses.
SSL Certificates: Strengthen Your Website Security
Toltech Digital provides expert guidance on how implementing SSL certificates can strengthen your website’s protection, visibility and credibility. Talk to us.
Website performance and profitable social media
You can measure your website performance and hits from social media and Google with online business tools. Talk to Toltech about using these for online growth.
The Power of Marketing to Existing Customers
Many businesses don’t realise the power of marketing to existing customers. You need to make them aware of your range of services to continue business growth.
