How do you get traffic to your website without it coming from Google?
Hi everyone, I was asked a question recently by a curious businessman who thought the only way to get traffic to a website was through Google. His question was: How do you get traffic to your website without it coming from Google? It’s a simple question, but an important one. Google traffic is great. We […]
AI – Don’t Hate it, Embrace it.
A client messaged me today and said, “This AI thing is worrying. I hate it.” Fair enough. Each to their own. But as someone who has run a web business for almost 30 years, I can say this with absolute honesty: if we hadn’t embraced change, we would have been out of business many times […]
Same subject. Very different outcome
Look at the two images on this post. One is the Mona Lisa. The other… let’s just say it’s someone’s enthusiastic attempt. Both are “portraits”. But they are not the same thing. When you purchase anything in business, you need to understand one simple truth: Quality costs. Imagine an executive being offered a Mercedes performance […]
If You’re in a Race, You Need to Know Who You’re Running Against
At Toltech we use specialist software that that allows us to analyse any website including yours and your competitors’. It tells us: What’s working on your site (and what’s not) How many keywords you’re showing up for Where you rank in Google How much traffic those keywords bring And crucially, what your competitors are doing […]
AI is transforming digital marketing — are you ready?
OpenAI has started testing sponsored recommendations inside ChatGPT, and it’s set to reshape how brands connect with high-intent customers. Imagine your business being recommended right inside a chat conversation — no clicks, no search, just instant visibility. It’s not mainstream yet, but forward-thinking businesses are already preparing. At Toltech, we help companies stay ahead of […]
Why I’m Rethinking How I Work — For My Eyes’ Sake
After more than 30 years of staring at screens, it’s finally caught up with me. Over the last year, I’ve had to visit the hospital a number of times for specialist drops to reduce the pressure in my eyes. What started as mild discomfort turned into something more disruptive — watering, blurriness, and that feeling […]
AI Scare Stories – we’ve been here before.
Every time some new technology comes along, the drums of fear start beating. Back in the 70s and 80s, we were told: • Digital watches would ruin kids’ ability to tell the time. • Calculators would stop them learning how to count. • Personal computers would take all the jobs, there would be mass unemployment, […]
When the Fair Fortnight Used to Mean Something
It was Greenock Fair this weekend, and no one even mentions it. No buzz, no banners, nothing to say it’s holiday time. It’s strange now. Nothing changes on the streets. The kids might be off school, but business carries on as usual. No big shutdown. No shift in the air. Back in the 70s, when […]
28 Years of Toltech Digital – Scotland’s Longest Running Web Development Company (as far as we know!)
This week marks 28 years since we first opened our doors at Toltech Digital. That’s right — July 1st, 1997. Back then, websites were built in raw HTML, dial-up tones were the soundtrack to our lives, and Google didn’t even exist. People asked Jeeves, surfed on AltaVista and Netscape, and tried to squeeze design magic […]
Free competitor performance report for your business
OFFER: I’m giving 5 businesses (with turnover £1m+) a free performance report of their business against their competitors. Send me your website URL + 4 competitors, and I’ll show you how you really stack up.
Being invisible online is not an option.
Hi Everyone, After delivering marketing online for 27 years we know what works and what doesn’t. To be successful you need to stand out from the crowd as being invisible is not an option. Let me ask you this. What if you knew exactly how your competitors were getting business online? What if you could […]
Happy Easter from Us! Toltech Digital Easter Hours 2025
Happy Easter from Us! Toltech Digital Easter Hours 2025: we’re closed over the Easter weekend will reopen on Tuesday 22nd April 2025.
