Marketing. It’s all about the journey
A couple of weeks ago I had the privilege of standing in front of 150 writers at our three-day conference at the Glasgow Westerwood Hotel, in my role as President of the Scottish Association of Writers. There’s something fascinating that happens every time you put a group of writers together. Give them the […]
If You’re in a Race, You Need to Know Who You’re Running Against
At Toltech we use specialist software that that allows us to analyse any website including yours and your competitors’. It tells us: What’s working on your site (and what’s not) How many keywords you’re showing up for Where you rank in Google How much traffic those keywords bring And crucially, what your competitors are doing […]
What are your Marketing Strategies for 2026?
It’s the start of a new year and, as always, we’re working hard for our clients to develop marketing strategies for 2026 to help businesses grow online.
Three Simple Marketing Tips
As we edge closer to Christmas, the inbox is getting quieter and the phone calls are slowing down. Shutdown mode seems to kick in earlier every year. So I thought I’d share a few simple marketing tips. These are the basics I believe every business should have in place. At Toltech, we measure everything. Because if you […]
The Importance of Repetition in Marketing
Remember this, “Écoutez et répétez.” Back in the late 70s (on the days that I attended school), once a week, we were sent to the language lab. There was a bit of excitement about it, the same kind of buzz you got in the science rooms when you were handed a Bunsen burner and told […]
It’s not Rocket Science
One thing that’s always puzzled me is how so many smart business people miss the biggest opportunity to grow their business, by not investing properly in their website and a regular plan to bring in more enquiries. It’s not rocket science. (And to be honest, I’ve never thought rocket science was that complex, put some […]
Free competitor performance report for your business
OFFER: I’m giving 5 businesses (with turnover £1m+) a free performance report of their business against their competitors. Send me your website URL + 4 competitors, and I’ll show you how you really stack up.
Being invisible online is not an option.
Hi Everyone, After delivering marketing online for 27 years we know what works and what doesn’t. To be successful you need to stand out from the crowd as being invisible is not an option. Let me ask you this. What if you knew exactly how your competitors were getting business online? What if you could […]
How to Increase Online Sales in 2025
We helped a local butcher grow their online sales 20x by improving their website, SEO and email marketing. Toltech show how visibility drives real growth.
Business Grants for Digital Marketing and Websites 2025
If you want to grow your online presence, business grants may available from your local council. Contact Toltech and we’ll point you in the right direction.
Who’s Beating You in Business? Let’s Find Out.
Toltech’s Competitor Assessment lets you see exactly what your competitors are doing to outrank and outperform you. Find out how to fight back.
Why Do Businesses Invest in Equipment but Ignore Their Marketing?
Ignore marketing and your best investments go unseen. Don’t let your new equipment sit idle — visibility drives growth. Talk to Toltech.
The Thing I Still Don’t Get…
Is your website just a digital brochure or a 24/7 sales machine? Find out how your business website should really perform with a professional audit from Toltech Digital.
Business Owners, It’s Time for a Digital Reality Check
Your website looks great. Your social media is active. You’re sending the odd email campaign. So why aren’t you bringing in new business?
Business success shouldn’t be a mystery — it should all be there in the numbers
Business success shouldn’t be a mystery, it should all be there in the numbers. How many visitors land on your website? How many actually engage with your site?
What if the platforms you depend on disappeared tomorrow?
This week, fear swept across America with the looming threat of TikTok being removed. For many users, TikTok is their main income stream.
Critical Role of Websites in Small Business Survival and Growth
Are Websites still critical for small businesses? Despite the trends and evolution of the web, websites are still critical facilities for all businesses.
Email Marketing Amid Economic Challenges: Essential for Business
Navigate economic challenges with Toltech Digital’s expert email marketing solutions. Stay connected, retain customers and succeed in uncertain times.
Website performance and profitable social media
You can measure your website performance and hits from social media and Google with online business tools. Talk to Toltech about using these for online growth.
20 Top Tips to Plan an Online Marketing Strategy
Preparing a strategy is critical for an online marketing campaign. Before you get bogged down in minutae, you must plan to ensure you stand a chance of success.
