Human + AI. The whole is greater than the sum of the parts
Hi Everyone, With all the scare stories in the press, one million NEETs, a forgotten generation, plus the added scare stories of AI taking over the world and everyone sitting around doing nothing, it has me questioning a lot about AI and the nonsense written about it. I’ve come to the conclusion that many people […]
How do you get traffic to your website without it coming from Google?
Hi everyone, I was asked a question recently by a curious businessman who thought the only way to get traffic to a website was through Google. His question was: How do you get traffic to your website without it coming from Google? It’s a simple question, but an important one. Google traffic is great. We […]
Selling Ginger Nuts Is Easy. Selling Digital Marketing Isn’t.
Excuse me for starting off with a little bit of a ramble today. I was talking to a client this week and we got onto the subject of selling and how customers understand different products and services. It got me thinking about our own industry and the difficulties businesses face when what you’re selling isn’t […]
Marketing. It’s all about the journey
A couple of weeks ago I had the privilege of standing in front of 150 writers at our three-day conference at the Glasgow Westerwood Hotel, in my role as President of the Scottish Association of Writers. There’s something fascinating that happens every time you put a group of writers together. Give them the […]
AI – Don’t Hate it, Embrace it.
A client messaged me today and said, “This AI thing is worrying. I hate it.” Fair enough. Each to their own. But as someone who has run a web business for almost 30 years, I can say this with absolute honesty: if we hadn’t embraced change, we would have been out of business many times […]
If You’re in a Race, You Need to Know Who You’re Running Against
At Toltech we use specialist software that that allows us to analyse any website including yours and your competitors’. It tells us: What’s working on your site (and what’s not) How many keywords you’re showing up for Where you rank in Google How much traffic those keywords bring And crucially, what your competitors are doing […]
What are your Marketing Strategies for 2026?
It’s the start of a new year and, as always, we’re working hard for our clients to develop marketing strategies for 2026 to help businesses grow online.
Three Simple Marketing Tips
As we edge closer to Christmas, the inbox is getting quieter and the phone calls are slowing down. Shutdown mode seems to kick in earlier every year. So I thought I’d share a few simple marketing tips. These are the basics I believe every business should have in place. At Toltech, we measure everything. Because if you […]
Have you tried OpenAI (ChatGPT)’s new browser?
It’s true, ChatGPT has taken another step into Google’s territory by releasing its own browser. I’ve just tried it, and I’m genuinely impressed. Unlike the usual browsers that give you a million links to sift through, this one delivers high-quality information in the same way ChatGPT answers questions, clear, focused, and helpful. To me, it’s […]
AI vs Google: What It Means for Your Business
For over two decades, businesses have fought for visibility on Google. From the early days of keyword stuffing to today’s sophisticated SEO strategies, the rules have always been clear: if you want traffic, you have to play by Google’s game. But the game is changing. AI tools like ChatGPT, Microsoft Copilot, and Google’s own Gemini […]
The Importance of Repetition in Marketing
Remember this, “Écoutez et répétez.” Back in the late 70s (on the days that I attended school), once a week, we were sent to the language lab. There was a bit of excitement about it, the same kind of buzz you got in the science rooms when you were handed a Bunsen burner and told […]
It’s not Rocket Science
One thing that’s always puzzled me is how so many smart business people miss the biggest opportunity to grow their business, by not investing properly in their website and a regular plan to bring in more enquiries. It’s not rocket science. (And to be honest, I’ve never thought rocket science was that complex, put some […]
28 Years of Toltech Digital – Scotland’s Longest Running Web Development Company (as far as we know!)
This week marks 28 years since we first opened our doors at Toltech Digital. That’s right — July 1st, 1997. Back then, websites were built in raw HTML, dial-up tones were the soundtrack to our lives, and Google didn’t even exist. People asked Jeeves, surfed on AltaVista and Netscape, and tried to squeeze design magic […]
The digital world is evolving fast. 2025 is set to bring one of the biggest shifts yet.
AI is reshaping how people search and Google is set to lose up to 25% of traffic. Now is the time for established businesses to review and adapt their online presence. At Toltech, we help you stay visible and competitive using our 28 years of experience. Call us: 01475 746213
Free competitor performance report for your business
OFFER: I’m giving 5 businesses (with turnover £1m+) a free performance report of their business against their competitors. Send me your website URL + 4 competitors, and I’ll show you how you really stack up.
Being invisible online is not an option.
Hi Everyone, After delivering marketing online for 27 years we know what works and what doesn’t. To be successful you need to stand out from the crowd as being invisible is not an option. Let me ask you this. What if you knew exactly how your competitors were getting business online? What if you could […]
How to Increase Online Sales in 2025
We helped a local butcher grow their online sales 20x by improving their website, SEO and email marketing. Toltech show how visibility drives real growth.
Business Grants for Digital Marketing and Websites 2025
If you want to grow your online presence, business grants may available from your local council. Contact Toltech and we’ll point you in the right direction.
How AI in Search Is Changing the Way Customers Find Your Business
AI in search is reshaping online visibility: businesses risk losing traffic, leads and sales. Stay ahead with a data-driven strategy with Toltech.
Who’s Beating You in Business? Let’s Find Out.
Toltech’s Competitor Assessment lets you see exactly what your competitors are doing to outrank and outperform you. Find out how to fight back.
